Well, we all know that in a marketing strategy, content is the king. A well-written content can help a business to describe its brand purpose and identity. Now, the question comes, who writes this content for the businesses? Well, when any company needs to have some writing material, it contacts a content writer or copywriter.
So, here comes another question, who is a content writer and who is a copywriter? What is the difference between both of them?
Let’s start with the answer to your questions.
Who is a content writer?
A content writer is one who writes SEO based Blogs, articles, and other informational content. The main purpose of their writing is to inform readers about the company’s products and services. This will in turn help the business to establish itself as an industry leader.
Content writer writes the content for search engine. They write about marketing goals to attract audiences and potential customers. Their writing is basically based on the user’s query on the search engine.
Who is a Copy Writer?
Copywriter writes the content that helps businesses to persuade the target audience to do something. It can be termed as a sales copy. The advertising material like brochures, email, social media posts, billboards, taglines, and others are written by a copywriter.
To raise brand awareness, copywriters make their content interesting and memorable. Copywriters highlight a product’s features through their creative ideas.
Key differences between Copy Writer and Content Writer
|Copy Writer||Content Writer|
|Purpose: to sell the product||Purpose: to inform the audience|
|Short copy of a content||Long copy of the content|
|Write ads, landing page content, taglines, and slogans||Write article, blogs, ebooks, and email newsletters|
|Do not focus on SEO||Focus on SEO|
Content Writer Vs Copy Writer
SEO Based Writing: A content writer or digital content creator writes for the search engine. Their main aim is to provide an effective text or content that is relatable, valuable, appeal to the audience and ranks well on the search engine. This content is based on keyword research and optimized. Whereas, a copywriter writes short, catchy, fresh mainly advertising copies to persuade users to alter their buying persona.
Length of content: Basically, a copywriter writes short-form copy and a content writer writes long articles. Copywriters keep their text brief just to engage the audience. However, content writers often write more in-depth explaining a process, problem, or topic.
The tone of Writing: Copywriters are a little bit informal or you can say conversational in their writings, as they have to persuade the reader. On the other hand, the content writer maintains a formal tone, as they have to provide the information.
Skills required for Content Writer and Copywriter
Time management: Both copywriters and content writers must have time management skills as they have to follow deadlines set by their clients and manage multiple projects at a time.
Creativity: Both Copywriters and content writers have to be creative as one has to give information and the other has to persuade the audience to buy the product.
Understanding of their audiences: While both have to write for the audience, thus, understanding the audience is a must for both copywriter and content writer.
Few skills that a content writer should have differently from a copywriter are SEO knowledge and Research-based writing.
How to choose the right type of writer for the business?
It’s a tricky task for a business to decide whether it needs a content writer or a copywriter for the marketing strategy. Choosing the right type of writer will benefit the business in reaching its target audience and marketing goal. So, if you run a company and want to inform the audience about your product and services, you must hire a content writer as a content writer can supply you with fresh content to share with your audience.
And, if your aim is to persuade the audience for buying your product, then you should go for the copywriter as a copywriter will provide you with an attractive product description, or social media posts that will make people click.
So, before choosing the right type of writer, a business must describe its marketing goal.
With Croxaint, you can find a number of experienced copywriters and content writers who can help, add value and boost your online presence. Grow your business and find your freelancer content writer or copywriter on the Croxaint online work marketplace.